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How to get a free ride home on Thanksgiving Eve

Major Brands and Jim Beam Bourbon team up with Lyft to provide safe rides home on Thanksgiving Eve.
Credit: Thinkstock

ST. LOUIS — During the holiday season people like to eat, drink and be merry, but they also need to get home safely. Thanksgiving is coming up when people look forward to food, but many also look forward to the biggest bar night of the year, Thanksgiving Eve.

Major Brands, the largest Missouri-owned distributor of premium spirits, wine, and more, and Jim Beam, Missouri’s largest spirit brand, want to help you get home safely this year. These companies will be offering 1,500 free rides home on Thanksgiving Eve through the rideshare company, Lyft. These free rides can be picked up in St. Louis, Kansas City, Columbia, and Springfield.

Free rides are offered through Major Brand’s Safe Home After Every Occasion social responsibility program. So far, the program has been able to provide more than 90,000 safe rides home to Missourians.

To redeem your free ride home this Thanksgiving Eve, visit Major Brands’ Facebook and Instagram pages on Tuesday, Nov. 26 to get a ride code. The code will be redeemable for a ride credit that can be used between 4 pm on Wednesday, Nov. 27 and 4 am Thursday, Nov. 25 on the Lyft app.

Keep in mind, quantities are limited. To find out more visit majorbrands.com/social-responsibility.

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