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Stanley Cup data: How winning the silver trophy turns NHL franchises into gold

See what winning the Stanley Cup could mean for the St. Louis Blues
Credit: Michael Behrens | SLBJ
St. Louis Blues fans celebrate a power play during Game 6 of the Western Conference Final against the San Jose Sharks at Enterprise Center on May 21. The Blues' 5-1 win advanced the team to the Stanley Cup Final for the first time since 1970.

ST. LOUIS — If the past is any indication, a victory in the Stanley Cup Final would likely boost the St. Louis Blues' franchise value. The past 10 Stanley Cup champions all saw immediate hikes in their estimated value, according to data from Forbes.

If the past is any indication, a victory in the Stanley Cup Final would likely boost the St. Louis Blues' franchise value. The past 10 Stanley Cup champions all saw immediate hikes in their estimated franchise values, according data from Forbes.

The Washington Capitals, who won the Stanley Cup in 2018, saw their estimated franchise value climb from $625 million in 2017 to $725 million this past year. The Pittsburgh Penguins won the Stanley Cup in 2016 and 2017, and the team’s estimated franchise value rose from $560 million in 2015 to $650 million in 2018.

The runners-up in the past two Stanley Cup finals also saw significant growth in franchise value following their playoff runs. 

The Las Vegas Golden Knights, the expansion team that made the final in its first NHL season, saw its estimated franchise value increase 15%, from $500 million in 2017 to $575 million in 2018, according to Forbes. The Nashville Predators, who lost to Pittsburgh in 2017, had its estimated franchise value balloon from $270 million in 2016 to $380 million in 2017.

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As the calendar turned to 2019, the outlook for the St. Louis Blues looked bleak. On Jan. 3, the team ranked last in the standings in the National Hockey League. Through the midway point of the regular season, the team's TV ratings were down 17 percent year over year, and attendance at Enterprise Center ranked near the bottom of the league.

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