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Enterprise Holdings to launch first car-subscription service

Customers can select from six different vehicle classes, representing more than 20 makes and models for one monthly fee.
Credit: Getty Images/iStockphoto

ST. LOUIS — Enterprise Holdings announced it is launching the U.S. car rental industry’s first car-subscription service in May.

The program will offer customers the convenience of a personal vehicle, without long-term financial commitment that is typically associated with traditional leases.

Customers can select from six different vehicle classes, representing more than 20 makes and models for one monthly fee.

Customers can swap out vehicles up to four times a month.

The program also provides physical damage and liability coverage, maintenance, registration, roadside assistance and Sirius radio.

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